Why Does RTO Happen in Dropshipping?

Top Reasons for High Return to Origin (RTO) in E-Commerce

RTO (Return to Origin) happens when orders are undelivered and sent back. It’s a major issue in dropshipping, especially with Cash on Delivery (COD). Here’s why it happens—and how to fix it:

1. Customer Unreachable

• Wrong or fake phone number
• No response to delivery calls
• Delivery attempts fail

2. Buyer Changes Mind

• Impulse COD purchases
• Found a better deal
• No longer interested

3. Incorrect/Fake Address

• Typo or incomplete address
• Fraudulent delivery details

4. Long Delivery Time

• Slow shipping leads to cancellations
• Buyer loses patience

5. Product Not as Expected

• Mismatched product, poor quality
• Misleading images or descriptions

How to Reduce RTO in Dropshipping